Manage and Automate Testimonials

Manage and Automate Testimonials

Ready to manage your testimonials on autopilot?

Duplicate this Notion page using the Duplicate button on the top right corner.
Then, follow the 4 steps below to “install ” your new no-code system for managing your testimonials on autopilot!
And if you have any questions or need help as you go through the checklist, feel free to send either of us (Mike or Daniel) a Twitter DM or contact us directly [email protected] - we’ll be happy to help!

This checklist may contain affiliate links and we may earn a small commission if you sign up for some of these featured products at no cost to you. We only share products we use ourselves and genuinely believe in. Thank you for supporting us!

Step 1: Sign up for Testimonial and Create a New Space

Sign up for Testimonial (7-day free trial)

Once you’re done creating and editing your space in Testimonial, move on to the next step!


Step 2: Duplicate our Airtable template


Once you’re done duplicating our Airtable template your workspace, move on to the next step!

Step 3: Copy and set up our Zap template

Login or sign up for Zapier
Copy both Zap templates to your Zapier account
Instructions: How to map your Airtable base with Zapier
  1. You must record or import a test Testimonial first. Click for instructions.
  1. Map Airtable fields to Zapier as pictured below:
    1. notion image
  1. Tick this box
    1. notion image
  1. Map step 3. as pictured below:
    1. notion image
Need help copying Zap templates to your account? Check this out
If this is your first time setting up a Zap, we highly recommend subscribing to our Automation 101 free email course where we walk you through setting up your first Zap! Subscribe here!

Once you’re done copying and setting up your Zap templates, move on to the next step!

Step 4: Airtable & Automation Instructions

Alright, we’re almost done here!
But before we wrap this up, we want to give you a quick overview of how this automation works and some of the steps you need to complete when you receive a new testimonial.

Automation Overview

TRIGGER: When a new sale is registered in Stripe
ACTION: Send customer data from Stripe to Airtable
Customer data below:
  • Customer name
  • Customer email
  • Total amount purchased
  • Purchase date
ACTION: Send notification of transaction to Slack (optional)
When this happens, go to Airtable “Master View” of your “Clients” table.
Step 1. Go to the “🙌Customer Notes” field and add any relevant information (context)
Step 2. Go to “🙌🏼🕧 Due“ field and add a due date (optional). Use the date field similar to a reminder. Such as when a customer asks you to follow up on a specific date.
  • The “Tracker” field will automatically populate and tell you when to follow up.
  • Tick the “Done” field ✅ checkbox once completed.
Step 3. Add the product/service
Step 4. Send an email to the customer requesting a testimonial.
  • Use the “Testimonials” table and pick one of the templates. Be mindful to choose the template best suited for your type of business.
Step 5. Change the status to “Pending” once you’ve sent an email to the customer.
This Zap will automatically upload any testimonial when it’s received to the Airtable base.
  • If it’s a video file then it will upload to the “🤖🙌Testimonial Video” field.
  • If it’s a text testimonial then it will upload to the “🤖🙌Testimonial (text)” field.
Note: If the customer enters a different email when they submit their testimonial address then what’s in Stripe, it will create a new “blank” entry in Airtable with only the Testimonial.
All you have to do is copy the video/text file to the appropriate field and delete the blank created by the zap.
Step 7. Mark “Testimonial Status” to Complete whenever you receive a new testimonial.
And that’s it!